Flexible student and instructor resources
The following digital resources are included with all new copies of the text or can be purchased standalone. Accessibility is at the core of all the products we create, with Web Content Accessibility Guidelines (WCAG), the most widely accepted voluntary international standard for accessibility, ensuring that all students can succeed in your course.
Norton Illumine Ebook
Norton’s high-quality content shines brighter through engaging and motivational features that illuminate core concepts for all students in a supportive, accessible, and low-stakes environment.
Check Your Understanding questions embedded in each chapter subsection and paired with every video, engage students with chapter material and provide answer-specific feedback based on each response.
Embedded Mini-Case Videos feature the authors discussing how a real innovator or venture demonstrates a key lesson for each chapter. Along with in-text cases and examples, these videos ground the research in real-world scenarios to demonstrate the relevance of an academic approach.
InQuizitive
InQuizitive is an easy-to-use adaptive learning tool that helps students understand and retain key concepts. With conctent specifically designed for the Entrepreneurship textbook, InQuizitive helps students master learning objectives before lecture, better comprehend the text's real-world examples, and interpret charts and graphs from the chapter.
Instructor’s Manual with Business Canvas Worksheets
The Instructor’s Manual offers helpful and creative resources for lecture planning and classroom activities, including downloadable, fill-in-the-blank Business Canvas worksheets, video discussion questions, chapter outlines, and end-of-chapter solutions.
How does Entrepreneurship: Choice and Strategy benefit instructors and students?
Hear from Erin Scott on how this material has been used in a wide range of courses to support teaching and learning.
Customer Support
We support you and your students with reliable, proactive assistance. A dedicated customer success manager is assigned and will reach out before, during, and after each term—anticipating your specific needs and providing
- course design consultation,
- setup in all major learning management systems, and
- ongoing guidance throughout the life of the adoption.
This is the kind of support you’ve come to expect from W. W. Norton. As an independent, employee-owned company, we can make decisions that are mutually beneficial for our company and the discipline—unbeholden to outside shareholders. Although we’re unique, we’re not small and have the service and structure to provide support for all the years you choose to work with us.
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