There’s an entrepreneur in all of us.
Tested in both case-based and project-based courses in the U.S. and abroad, Entrepreneurship: Choice and Strategy provides students with the tools they need to make deliberate choices, form a business strategy, and move an idea from their head to the marketplace.
Features of the First Edition
Unique, choice-based framework
The book and learning tools are organized by the way entrepreneurs make choices, the types and areas of choice that define the business, the primary paths or strategies new businesses take, and methods for creating strategic action plans for real-life ventures.
Rooted in research on a wide range of ventures
This book is based on the authors’ research working with and studying hundreds of start-ups over the past 20 years, as well as other current and classic research in the field. Mini-case videos and examples feature diverse voices and experiences.
Offers tools and processes any student can use.
Rather than emphasizing a specific mindset, this book provides actionable prompts. In addition to extensive exercises in the book, concept-check questions in the Norton Illumine Ebook, and adaptive quizzing in InQuizitive, downloadable Business Canvas Worksheets offer students practice with concepts for each chapter.
Meet the Authors
Joshua Gans
is a professor of strategic management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, the University of Toronto. He is also chief economist of the University of Toronto's Creative Destruction Lab. The author of numerous books and recipient of several awards, Gans has developed specialties in the nature of technological competition and innovation, economic growth, publishing economics, industrial organization, and regulatory economics.
Erin Scott
is a senior lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management. Her research focuses on strategy for start-ups and has been published in leading journals, including Harvard Business Review, Management Science, and Strategy Science. At MIT Sloan, she teaches electives on entrepreneurship and innovation, including the award-winning Entrepreneurial Strategy course. Additionally, she serves as a mentor and adviser to early-stage entrepreneurs, start-ups, and entrepreneurship programs.
Scott Stern
is the David Sarnoff Professor of Management in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management and holds fellowship and research appointments across multiple institutions. Stern's research focuses on entrepreneurial strategy, innovation-driven entrepreneurial ecosystems, and innovation policy and management. He works closely with practitioners, advising start-ups and collaborating with governments on policy issues. Stern co-founded and serves as the co-faculty director of the MIT Regional Entrepreneurship Acceleration Program and is the faculty director of the Martin Trust Center for MIT Entrepreneurship.
Best Value and Options
All-Digital Access: $89.95
Our most popular option offers students the Norton Illumine Ebook with Check Your Understanding Questions, Mini-Case Videos, and access to InQuizitive, our adaptive learning tool.
Paperback + Learning Tools: $99.00
For students who want a print text, our package with the paperback book costs only $10 more than our all-digital access.
Why did the authors write Entrepreneurship: Choice and Strategy?
Hear from Joshua Gans on what this book was designed to do.
Receive Digital Access (Instructors Only)
What do instructors have to say?
"I have used a draft of Entrepreneurship: Choice and Strategy for the past two years while teaching hundreds of Harvard undergraduates. Unlike most entrepreneurship textbooks and practitioner accounts, the book is an appealing combination of conceptually rigorous frameworks and relatable “real world” examples. It has become a valuable part of our curriculum."
Josh Lerner
Jacob H. Schiff Professor
Harvard Business School
"Gans, Scott, and Stern fill an important gap anchored in the real-world of startup practice. Having seen my students adopt and apply this textbook’s framework to their startup ventures over the last decade, I believe it should be a part of every serious modern-day entrepreneurship curriculum."
Yael Hochberg
head of the Entrepreneurship Initiative and Ralph S. O'Connor Professor in Entrepreneurship-Finance, Rice University
"In an environment where opening one strategic door often involves closing many others, [This book] brings tested tools to bear on these issues. It is a must read for entrepreneurs and students of entrepreneurship alike."
David T. Robinson
James and Gail Vander Weide Professor of Finance at Duke University’s Fuqua School of Business
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