W. W. NORTON & COMPANY

Videos and Pre-lab Assignments prepare students to succeed in the lab.

Techniques Videos and Pre-lab Assignments in Smartwok help students visualize procedures and feel prepared to succeed in their organic lab

Techniques Videos help students visualize procedures

    Short Techniques Videos accompany the Techniques chapters in the ebook, giving students the opportunity to view live demonstrations of the 16 most important lab procedures. These videos are available separately, in the ebook, and in Smartwork questions.


"The Techniques [V]ideos are excellent, clear, and easy to follow. They cover background theory well, and applications are explained. The NMR sample prep video is very good and covers all of the important points.”

—Shane Lamos, Saint Michael’s College

Pre-lab Assignments in Smartwork

To help instructors assess student readiness to enter the laboratory, Pre-lab Assignments can be assigned through Smartwork online homework. These include hints, feedback, and links to the section of the ebook students should review. Smartwork assignments can be set up to work right in your LMS.

  • Smartwork Pre-lab Assignments are available for each of the 19 Experiments. These short, flexible assignments are ideal for instructors who want to cut down on grading time while making sure that their students are prepared for lab.
  • Take advantage of Smartwork’s flexibility by customizing questions and adding your own content. Our 2D and multistep drawing tools allow instructors to determine student mastery of the theoretical underpinnings of both Techniques and Experiments, especially in depicting features of structures and chemical changes unique to organic chemistry.


The Norton Ebook

The Norton Ebook offers an enhanced reading experience at a fraction of the cost of a print textbook. It provides an active reading experience with integrated Techniques Videos while enabling students to highlight, take notes, search, and read offline.

  • Instructors can add their own content and notes that students can see as they are reading the text. Norton Ebooks can be viewed on all devices and are born accessible, with content and features designed from the start for all learners.


What Instructors Are Saying

“I liked the organization of the topics, starting with the overview of reactions, an early emphasis on safety, preparation, and lab techniques.”

—Matthew Tracey, University of Pittsburgh at Johnstown

“Friestad’s writing style is very polished. I kept thinking 'this needs to be said' and in the next sentence, it was said. It seems very appropriate for my sophomore/junior level students in science majors.”

—F. Andrew Landis, Associate Professor of Chemistry

“The quality and the conciseness of the material, [and] the simplicity of the language, are very appealing to me as the instructor."

—Renat Khatmullin, Middle Georgia State University

Contact your Norton representative
Norton Learning Blog


Copyright © W. W. Norton & Company, Inc. 2023