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Widely praised as the most relatable textbook on the market, Mateer and Coppock’s Principles of Economics continues innovating to address the unique challenges today’s instructors and students face. The Fourth Edition introduces new scaffolded pedagogy with the assignable, interactive Norton Illumine Ebook as well as revised InQuizitive and Smartwork courses that together offer unparalleled support and bring students’ problem-solving skills to life.
The Norton Illumine eBook brings students’ learning to life by integrating low-stakes assessment and concept application into the reading experience. Check Your Understanding questions at the end of each section offer rich, immediate feedback that motivates students and builds confidence in their learning. Interactive Activities and Dynamic Data Figures let students apply key concepts to economic scenarios and see the impact of their decisions using real-world data.
Updated Practice What You Know features are beloved by students and instructors because they demonstrate how to apply the tools of the discipline to think about and solve economic problems using examples that students recognize and relate to. New Interactive Activities and Dynamic Data Figures in the Norton Illumine Ebook strengthen this problem-solving focus while building economic intuition as students apply what they’ve learned in their reading to make predictions about economic scenarios and explore applications.
Mateer and Coppock’s success as teachers, as well as authors, stems from their dedication to making economics relatable and relevant to students’ everyday lives and experiences. With the Fourth Edition, this includes more examples of important economic concepts in popular media, experiences from the pandemic, and a more diverse representation of economists along with the research that is energizing the field of economics today.
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Dirk Mateeris a senior lecturer at the University of Texas at Austin and an award-winning instructor. He has been featured in the Great Teachers in Economics series, and he was also the inaugural winner of the Economic Communicator Contest sponsored by the Association of Private Enterprise Education. While at Penn State, he received the George W. Atherton Award, the university’s highest teaching award, and was voted the best overall teacher in the Smeal College of Business by the readers of Critique Magazine. Then, at the University of Arizona, he received the best large class lecture award in the Eller College of Management. He also founded the Journal of Economics Teaching in 2015 in order to create a peer-reviewed journal dedicated to innovative instruction in economics.
Lee Coppock is a professor and undergraduate director in the Department of Economics at the University of Virginia, where he has taught more than 15,000 students principles of macroeconomics. He has received several teaching awards, including the 2017 Kenneth G. Elzinga Distinguished teaching Award from the Southern Economics Association, and the 2018 UVA Alumni Distinguised Professor Award. Before teaching at UVA, Professor Coppock taught for nine years at Hillsdale College, where he honed his skills in small classes of 10–15 students, giving him an understanding of each student’s point of view. Now teaching more than 1,000 students in a class, he applies what he learned in those small classes through participation, captivating imagery, and relevant stories that draw students' attention.
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Image Credits: (Devices) iStockPhoto.com/lvcandy; (Mateer) Dirk Mateer; (Coppock) Lee Coppock
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