Cognition

InQuizitive

Developed by a cognitive psychologist, award-winning InQuizitive adaptive assessment was built on evidence-based principles of learning, including retrieval practice, learning by doing, and metacognitive monitoring.

Informed by educational gaming design, InQuizitive’s adaptive algorithm gives students questions at the right level for them, while incorporating motivating techniques such as “leveling up,” constant score tracking, and intermittent score bonuses.
A wide variety of question types and both conceptual and applied questions require students to think deeply about the content they’re learning. Answer-specific, just-in-time feedback guides students to the correct answer on every question.
InQuizitive rewards effort: students can keep working through questions in InQuizitive until they reach 100 percent.
Instructors can assign premade assignments or choose particular learning objectives and can track student performance across various levels with performance reports that track individual and class-wide results.

ZAPS 3.0

New ZAPS 3.0 Interactive Labs are easy-to-use, affordable lab activities that invite students to actively engage in the scientific process.

In each ZAPS lab activity, students participate in hands-on interactive activities inspired by classic studies in cognitive psychology.
Each lab activity follows a consistent five-part structure:
- Introduction, in which the activity is introduced in a real-world context
- Experience, in which students take the role of researchers or participants in interactive experiments
- Results, in which students analyze their data graphed alongside their classmates’
- Discussion, which connects the lab findings to a core course concept
- Learning Check, in which students answer questions and receive answer-specific feedback to solidify their understanding
A Class Activity Report gives instructors detailed data on student performance and enables them to display graphed results for in-class discussion
Now completely redesigned with streamlined content, added formative assessment, enhanced visuals, and much more instructor support!

What Instructors are Saying

“[InQuizitive] is a cleverly designed tool, and it’s highly interactive which would fit in PERFECTLY with online versions of the class.”

— Tyler H. Shaw, George Mason University

“As I teach my students, retrieval practice (and spacing) are critical for effective learning, and the quizzes give them opportunities to engage in both. So from a cognitive psychology perspective, I believe they will help students learn. Helping students with metacognitive monitoring is definitely useful.”

—Lindsey Lilienthal, Penn State Altoona

“...InQuizitive is a game-changer.”

—Curt Carlson, Texas A&M University

“I have used [ZAPS] across each semester I have taught Memory and Cognition and routinely get positive feedback from students. I like the selection of activities, the quality, and the way students are led through the task. I also like that I can align my ZAPS with course content. All-in-all a great product.”

—Jeremy Tost, Colorado Mesa University

Learn how our tools can be used before, during, and after your online or in-person class

1. Before Class

For Students

Read the interactive ebook using highlighting, note taking, and audio features to read actively. Use the NEW Test Yourself and Think About It features to interact with the material you learned and apply new knowledge.

Built by a cognitive psychologist, NEW Inquizitive adaptive assessment incorporates research-based psychological principles like retrieval practice and learning by doing to maximize student retention and comprehension.

For Instructors

Instructors tell us that assigning InQuizitive for 10–15 percent of the course points ensures students complete the reading and understand important concepts before coming to class. Integration ensures that grades flow into your LMS gradebook.

The Class Activity Report identifies topics/learning objectives your students struggled with to inform what you might want to review during class. It also identifies individual students who might be struggling early in the term to allow for just-in-time intervention.

2. During Online, Hybrid, or In-person Class

For Students

Suggested video clips linked to the “What if” questions that launch each chapter provide ideas for fun, engaging videos that explain or exemplify key concepts.

Demonstrations are easy-to-execute mini-experiments and activities created by author Dan Reisberg.

For Instructors

Lecture PowerPoints give you a customizable outline for your lectures, including all key images.

Norton Teaching Tools is a searchable database of author-created resources to help you prepare an active and applied learning experience in the classroom or online.

3. After Class

For Students

The NEW online Applying Cognitive Psychology reader contains brief “Cognitive Psychology and...” essays written by author Daniel Reisberg that highlight how students can apply cognitive psychology concepts to the real world.

ZAPS 3.0 Interactive Labs allow students to participate in experimental trials, analyze the resulting data, read about the concepts illustrated by the research, and complete assessment questions along the way.

For Instructors

Norton Testmaker provides a variety of high quality, ready-to-use quizzes and makes it easy for you to build your own custom assessments. Instructors can use this online tool to search, edit, and filter questions tagged to Bloom’s and APA IPI learning outcomes and deliver assessments through an LMS or on paper.

ZAPS Teaching Tools provides you everything you need to deploy the labs as assignments or in-class activities including a lab manual, PowerPoints, an answer key, and instructor teaching notes.