W. W. NORTON & COMPANY

Research-backed resources to help your students learn

Accessibility is at the core of all the products we create, informed by Web Content Accessibility Guidelines (WCAG), the most widely accepted voluntary international standard for accessibility, ensuring that all students will succeed in your course.

InQuizitive

Developed by a cognitive psychologist, award-winning InQuizitive adaptive assessment was built on evidence-based principles of learning, including retrieval practice, learning by doing, and metacognitive monitoring.

  • Informed by educational gaming design, InQuizitive’s adaptive algorithm gives students questions at the right level for them, while incorporating motivating techniques such as “leveling up,” constant score tracking, and intermittent score bonuses.
  • A wide variety of question types and both conceptual and applied questions require students to think deeply about the content they’re learning. Answer-specific, just-in-time feedback guides students to the correct answer on every question.
  • InQuizitive rewards effort: students can keep working through questions in InQuizitive until they reach 100 percent.
  • Instructors can assign premade assignments or choose particular learning objectives and can track student performance across various levels with performance reports that track individual and class-wide results.

ZAPS 3.0

New ZAPS 3.0 Interactive Labs are easy-to-use, affordable lab activities that invite students to actively engage in the scientific process.

  • In each ZAPS lab activity, students participate in hands-on interactive activities inspired by classic studies in cognitive psychology.
  • Each lab activity follows a consistent five-part structure:
    • Introduction, in which the activity is introduced in a real-world context
    • Experience, in which students take the role of researchers or participants in interactive experiments
    • Results, in which students analyze their data graphed alongside their classmates’
    • Discussion, which connects the lab findings to a core course concept
    • Learning Check, in which students answer questions and receive answer-specific feedback to solidify their understanding
  • A Class Activity Report gives instructors detailed data on student performance and enables them to display graphed results for in-class discussion
  • Now completely redesigned with streamlined content, added formative assessment, enhanced visuals, and much more instructor support!

What Instructors are Saying

“[InQuizitive] is a cleverly designed tool, and it’s highly interactive which would fit in PERFECTLY with online versions of the class.”

— Tyler H. Shaw, George Mason University

“As I teach my students, retrieval practice (and spacing) are critical for effective learning, and the quizzes give them opportunities to engage in both. So from a cognitive psychology perspective, I believe they will help students learn. Helping students with metacognitive monitoring is definitely useful.”

—Lindsey Lilienthal, Penn State Altoona

“...InQuizitive is a game-changer.”

—Curt Carlson, Texas A&M University

“I have used [ZAPS] across each semester I have taught Memory and Cognition and routinely get positive feedback from students. I like the selection of activities, the quality, and the way students are led through the task. I also like that I can align my ZAPS with course content. All-in-all a great product.”

—Jeremy Tost, Colorado Mesa University

Learn how our tools can be used before, during, and after your online or in-person class

Contact your Norton representative
Norton Learning Blog

Image Credits: (Devices) iStockPhoto.com/lvcandy;
Copyright © W. W. Norton & Company, Inc. 2021