W. W. NORTON & COMPANY
Reinforce essential concepts, build key skills, and deepen understanding by assigning InQuizitive.
Completely redesigned, new ZAPS 3.0 Interactive Labs are brief, easy-to-use activities that invite students to participate in the process of psychological research and discovery.
The new Norton Illumine Ebook engages students as they read brief chunks of text, assess themselves through dynamic Red "Q" Check Your Understanding Questions with rich answer-specific feedback, and build their understanding of neurological function with a 3D brain.
Designed by a cognitive psychologist, InQuizitive’s award-winning adaptive learning activities promote a growth mindset and build understanding through retrieval practice and concept application. Wagering points helps students metacognitively identify what they do and don’t know.
Instructors tell us that assigning InQuizitive for 10–15% of the course points ensures students complete the reading and understand important concepts before coming to class. Integration ensures that grades flow into your LMS gradebook.
The Class Activity Report identifies topics/learning objectives your students struggled with to inform what you might want to review during class. It also identifies individual students who might be struggling early in the term to allow for just-in-time intervention.
Concept Videos are brief, friendly animated illustrations of the most important concepts in introductory psychology.
The NEW Interactive 3D Brain provides a hands-on way to explore brain structure and function by interacting with a realistic 3D model.
High-Impact Practices: A Teaching Guide for Psychology offers practical methods for applying the latest psychological research on teaching and learning, including concrete suggestions for small, achievable teaching interventions and hyperlinked references to resources.
Active Learning PowerPoints include activities to engage students in person or online.
Completely redesigned NEW ZAPS 3.0 Interactive Labs are brief, easy-to-use activities that invite students to participate in the process of psychological research and discovery.
Demonstration Videos show real instructors and students participating in classroom demonstrations to give students the experience of active learning outside the classroom.
NEW Norton Testmaker brings Norton’s assessment materials online and makes it easy to build customized, outcome-driven assessments. Search and filter test bank questions by chapter, question type, difficulty level, topic-based learning objective, Bloom’s Taxonomy level, APA undergraduate psychology major learning goal, and new APA Introductory Psychology Initiative student learning outcome. You can customize test bank questions to fit your course or simply “grab and go” with our ready-to-use quizzes. Easily export your tests and quizzes to Microsoft Word or Common Cartridge files for your learning management system.
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