Economics made practical and fun: brought to you by expert teachers.
Explore the demo chapter
Written by award-winning instructors, Mateer and Coppocks’ Principles of Economics continues to anticipate where students need help and provides the right nudges they need to succeed. New lead media author Dr. Carla Nietfeld now scaffolds interactive, assignable learning features throughout the courseware, providing an engaging learning experience that builds skills for life.
NEW interactives give students practice with economics in realistic contexts
These new activities, created by Carla Nietfeld, offer low-stakes experiential learning tied to real-world scenarios, helping students visualize challenging concepts, build problem-solving skills, and develop economic intuition.
NEW Economics at Work feature helps students learn from recent grads
25 profiles throughout the text showcase how these former students now use Principles skills in their jobs and careers, demonstrating the value of studying economics.
NEW instructor resources help you navigate best practices for teaching with AI
The Best of the Ultimate Guide to Teaching Economics offers a print companion to our digital suite of Norton Teaching Tools, and includes a primer on using AI in the classroom written by Eric So of MIT Sloan.
InQuizitive uses adaptive technology to personalize learning
This easy-to-use adaptive quizzing tool features a variety of question types, embedded ebook links, and gamified elements to encourage students to read and practice. As an instructor, you get a robust activity report that makes it easy to identify challenging topics and tailor your lessons.
Smartwork saves you time with customizable assessment
Smartwork helps students practice their economic problem-solving skills through a variety of interactive question types, book-specific hints, and extensive answer-specific feedback. With over 2,500 questions, you can assign everything as-is or customize assignments and grade book settings to meet your needs.
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