Make the familiar strange

Explore the Ebook

A deep-dive revision of Chapter 2 (Methods) teaches students skills for both consuming and producing sociological research, including a new example about the costs and returns of college. 

TAKE ME TO CHAPTER 2

REQUEST DIGITAL ACCESS

Help students view society with fresh eyes

Each chapter opens with a “Paradox” animation that frames the main topic with a thought-provoking and sometimes irreverent question, modeling how the sociological imagination gets started. Newly updated “Sociological Conversation” interview videos highlight what sparks curiosity for sociologists today.

WATCH A VIDEO

Inspire students to think sociologically about today’s issues 

New “What’s All the Fuss About?” features ask students to critically examine the controversies and hot-button topics that frequently dominate headlines, social media feeds, and conversations with friends and family.

READ A "WHAT'S ALL THE FUSS ABOUT?" EXAMPLE

Give students hands-on skill-building opportunities

New and revised “Thinking Like a Sociologist” interactive activities in the Norton Illumine Ebook help students develop their sociological toolkit by teaching them to apply sociological skills and concepts in their everyday lives.

Dalton Conley

is a professor of sociology at Princeton University. In 2005, Conley became the first sociologist to win the prestigious National Science Foundation's Alan T. Waterman Award, which honors an outstanding young U.S. scientist or engineer. He writes for the New York Times, the Los Angeles Times, The Nation, Slate, and Forbes.