Essential Resources to Enhance Your Course
The following digital resources are included with all new copies of the text or can be purchased standalone. Accessibility is at the core of all the products we create, with Web Content Accessibility Guidelines (WCAG), the most widely accepted voluntary international standard for accessibility, ensuring that all students can succeed in your course.
The interactive, affordable Norton Illumine Ebook
A new Norton Illumine Ebook, created by author Beth Morling, supports all students with active learning features to apply real-world research claims, while embedded assessments give students practice retrieving the information they’re learning in a supportive, low-stakes environment.
Consumer Skills activities help students understand how research is produced by breaking down the design, variables, and results of real studies.
Straight from the Source activities help students become critical consumers of research by applying learned information to real examples to evaluate claims about psychological research.
Process of Research animations dynamically present how psychological research studies involve real people, including how samples are selected and assigned.
Assignable Check Your Understanding questions offer low-stakes opportunities to apply their knowledge with guidance from answer-specific feedback as students read.
Retrieval Practice questions ask students to retrieve important information from memory after each section to ensure they’ve retained foundational concepts.
InQuizitive
InQuizitive is Norton’s award-winning adaptive learning platform developed by a cognitive psychologist.
Adaptive question sets personalize a learning pathway for each student based on their performance, and guiding feedback on every answer choice helps build understanding.
New questions based on animations and interactives offer students practice analyzing research and applying concepts.
Robust analytics enable instructors to focus class time on the learning objectives for which students need additional support.
LMS integration saves time by seamlessly reporting InQuizitive scores directly to your LMS gradebook.
Everyday Research Methods Blog by Beth Morling
This regularly updated resource ensures that instructors will never run out of current examples of research methods in the popular press. Blog posts are tagged to relevant book chapters and include prompts and questions for class discussion and assignments to make them easy to use.
Tools for the way YOU teach
Beth Morling crafted the student and instructor resource package with the goal of maximizing student success. Using our tools, instructors can take an evidence-based approach to every aspect of their course, from reading to assignments to class time.
Created by Beth Morling, the Norton Teaching Tools for Research Methods are full of ideas for activities, demonstrations, and applications to make class time more active, including Interactive Lecture PowerPoints, Everyday Research Methods blog links, Working It Through data activities, and datasets for use in SPSS.
Using Norton Testmaker, search and filter test bank questions by chapter, section, type, level of difficulty, learning objective, and APA learning outcome, and customize test bank questions to fit your course. Easily export your tests or Norton’s ready-to-use quizzes to Microsoft Word, or to Common Cartridge files for your LMS.
Customer Support
We support you and your students with reliable, proactive assistance. A dedicated customer success manager is assigned and will reach out before, during, and after each term—anticipating your specific needs and providing
This is the kind of support you’ve come to expect from W. W. Norton. As an independent, employee-owned company, we can make decisions that are mutually beneficial for our company and the discipline—unbeholden to outside shareholders. Although we’re unique, we’re not small and have the service and structure to provide support for all the years you choose to work with us.