An authoritative, science-forward introduction to psychology—reimagined for today’s data-driven world.
Psychological Science puts data-driven science at the center of every chapter, grounded in empirical evidence and integrated with neuroscience and research methods throughout. Co-authors Elizabeth Phelps and Elliot Berkman position psychology at the intersection of science and technology, sharpening students' critical thinking skills as they explore how AI and big data are reshaping the field.
See for yourself how Psychological Science puts AI, big data, and computational modeling to work.
New “Psychology as a Data Science” study units
Students see how AI, big data, and computational modeling are reshaping the field of psychology today.
Here, students evaluate research behind advertisements claiming that pharmaceutical supplements can improve memory.
New “Mind the Evidence” embedded activities
Give students the critical thinking skills to read and apply primary research like a scientist.
“You Be the Psychologist” study units
Offer students the opportunity to evaluate everyday scientific claims by drawing attention to examples of bias or erroneous thinking, helping them become critical consumers of research and information.
“Psychology Outside the Lab” study units
Invite students to explore how psychological concepts impact the world around them.
What's New in the 8th Edition
- New “Psychology as a Data Science” study units show how AI, big data, and computational modeling are shaping the field
- New “Mind the Evidence” interactives help students apply psychological research to real-world scenarios
- New chapter openers and examples connect core concepts to everyday life
About the authors
Meet your marketing manager: Casey Johnson
Hello! I'm the Marketing Research & Strategy Manager for Norton Psychology and a dedicated "Nortonian" since 2011. I have the privilege of working closely with instructors like you to learn how we can continue to create materials that best support your course goals.
As teaching and learning continue to evolve, I want to hear from you: What do you and your students need to succeed? Whether you have a comment, question, or just want to check in, don't hesitate to say hi.
Image Credits: (Phelps) Vail Fucci; (Berkman) Elliot Berkman; (Gazzaniga) Michael Gazzaniga
Copyright © W. W. Norton & Company, Inc. 2026