“Teaching and Learning Tools for Your Entrepreneurial Strategy Course”

Hosted by Cynthia Anderson and Mary Dwyer

Joshua Gans, Erin Scott, and Scott Stern have spent decades researching the choices and strategies that make entrepreneurs successful, and their book, Entrepreneurship: Choice and Strategy, is written to inspire students—all students—to build something great as a business. The resources available with the text bring the book's vivid examples and strategy tools into an engaging format for today's busy students, with easy-to-use functionality for instructors.

In this 30-minute webinar, Norton Economics specialist Cynthia Anderson and Norton Economics Marketing Manager Mary Dwyer will walk through the digital tools created for the text, including Mini Case Videos, concept-check questions, and InQuizitive, Norton's award-winning adaptive learning tool.

You will learn how this suite of resources reinforces and enhances the choice-based framework of the book, and how these tools help to prepare budding entrepreneurs to navigate crucial decisions on their path to success.

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