“A Choice-Based Approach to Teaching Entrepreneurship”

Hosted by Erin Scott (MIT) and Scott Stern (MIT)

This webinar introduces the choice-oriented approach to entrepreneurship that shapes the authors’ new textbook, and key frameworks for mapping how entrepreneurs can effectively leverage their entrepreneurial ecosystem.

As the authors demonstrate in the book, founders exploring an idea face many alternatives that cannot be pursued at once, and so must make choices — about their beachhead customer, which technologies to pursue, their founding team, and their path to market.

Citing research from their university and their work with numerous ventures, Erin Scott and Scott Stern will present practical and grounded tools that allow founders to choose an entrepreneurial strategy and to identify how their choice of strategy shapes what ecosystem resources to prioritize. The authors will discuss how these tools can be used in the classroom and beyond to give students the foundations they need to move ideas from their heads to the marketplace.

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