“Entrepreneurial Strategy and Entrepreneurial Ecosystems”

Hosted by Scott Stern (MIT) and Erin Scott (MIT)

This webinar introduces a choice-oriented approach to entrepreneurship and a framework for mapping how entrepreneurs can effectively leverage their entrepreneurial ecosystem. Founders exploring an idea face many alternatives that cannot be pursued at once, and so must make choices – about their beachhead customer, which technologies to pursue, their founding team, and their path to market.

Citing research from their university and beyond, Erin Scott and Scott Stern present a practical and grounded tool for navigating these decisions – the Entrepreneurial Strategy compass. This tool allows founders to choose an entrepreneurial strategy and also to identify how their choice of strategy shapes what ecosystem resources to prioritize.

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