New interactivity supports student success in cognitive neuroscience.
With flexible student and instructor resources, interactive tools bring cognitive neuroscience to life. Known for our quality content, accessibility—informed Web Content Accessibility Guidelines (WCAG)--is at the core of all the resources we create. Experience unparalleled quality content when you incorporate Norton resources into your course and ensure all your students have access to the tools to help them succeed.
The Norton Illumine Ebook
The new Norton Illumine Ebook supports effective learning for all students with innovative activities and assessments that help students remember, understand, apply, and analyze core concepts.
A dynamic, interactive 3-D Brain provides a hands-on way to explore brain structure and function.
Check Your Understanding questions at each of the main sections in the book provide recall opportunities for students to solidify their knowledge of key information from the text.
You can embed your own content into the text and promote student accountability through easy-to-use assignment tools in your LMS.
ZAPS 3.0
Students participate in experimental trials, analyze the resulting data, read about the concepts illustrated by the research, and complete assessment questions along the way in these easy-to-use activities.
Tools for the way YOU teach
Support all students, regardless of preparedness level. Using our tools, instructors can take an evidence-based approach to every aspect of their course, from reading to assignments to class time.
Using Norton Testmaker, search and filter test bank questions by chapter, section, type, level of difficulty, learning objective, and APA learning outcome, and customize test bank questions to fit your course. Easily export your tests or Norton’s ready-to-use quizzes to Microsoft Word, or to Common Cartridge files for your LMS.
The Instructor’s Manual offers helpful and creative resources for lecture planning and classroom activities, including instructor notes for ZAPS activities and a wealth of additional video links for each chapter.
Accessible Art and Lecture PowerPoints available with alt text and in JPEG format.
Customer Support
We support you and your students with reliable, proactive assistance. A dedicated customer success manager is assigned and will reach out before, during, and after each term—anticipating your specific needs and providing
This is the kind of support you’ve come to expect from W. W. Norton. As an independent, employee-owned company, we can make decisions that are mutually beneficial for our company and the discipline—unbeholden to outside shareholders. Although we’re unique, we’re not small and have the service and structure to provide support for all the years you choose to work with us.