“A Choice-Based Approach to Teaching Entrepreneurship: Strategies for Your Classroom”

Hosted by Erin L. Scott and Scott Stern on April 1st, 2026

This webinar introduces the choice-oriented approach to entrepreneurship that shapes the authors’ new textbook, and key frameworks for mapping how entrepreneurs can effectively leverage their entrepreneurial ecosystem. 

Citing research from their teaching at MIT and their work with numerous ventures, Erin Scott and Scott Stern will present practical and grounded tools that allow founders to choose an entrepreneurial strategy and to identify how their choice of strategy shapes what ecosystem resources to prioritize. You'll learn how you can apply their approach in case-based, project-based, and experiential courses.

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